Although cyclamen plants have been in my world for ages I just recently discovered cut cylclamen. They come in a wide variety of pinks and a pure white. If handled correctly the blooms last for two weeks. Right now the only source I know of is Holland, I buy them directly from my broker at the Dutch Flower Auction.

How to process cut cyclamen flowers: cut the stem to the desired length, near the end of the stem, about 1/8 of an inch from the bottom, cut a 1/4 inch slit part way through the stem lengthwise and immediately place in water.